Creative content writer & Video scriptwriter
Sri Anu Jewellers · Madurai, Tamil Nadu
Not Disclosed
Job Description
We are looking for a creative Content Writer & Video Scriptwriter who can develop high-engagement content for Instagram Reels, YouTube Shorts, and YouTube long-form videos for Sri Anu Jewellers.Required Skills:
Strong scriptwriting and creative ideation skills
Experience creating scripts for Reels, Shorts, and YouTube
Strong storytelling ability
Ability to think camera-first and audience-first
Understanding of social media content and trends
Comfortable assisting during shoots and directing on-camera talent
Comfortable working with editors and giving creative inputs
Comfortable with posting content and audience engagement
Good command of English & Tamil
Strong interest in jewellery, fashion, culture, lifestyle, and social media content
Key Responsibilities1. Scriptwriting & Content Ideation | Primary Focus
Write engaging scripts for Instagram Reels, YouTube Shorts, YouTube long-form videos
Develop fresh content ideas around: Jewellery & new collections, Jewellery trends, Traditional jewellery & cultural stories, Jewellery education
Styling & product-focused content
Behind-the-scenes content
Customer-focused content
Trend-based & influencer-style videos
Create strong: Hooks, Storytelling structures, Dialogues, CTAs
Think beyond repetitive product-promotion content and continuously identify new formats, concepts, and content angles.
Write content in English & Tamil with a strong understanding of conversational language.
2. Shoot Assistance & Creative Direction
Be present during shoots and help creators/actors with:
Dialogue delivery
Pacing
Expressions
Body language
Overall performance
Ensure the script is translated effectively from paper to camera.
Coordinate with creators, models, and influencers when required.
Give clear creative direction to editors regarding:
Video flow
Cuts
Pacing
Emphasis
On-screen text
Storytelling
Ensure every video stays aligned with Sri Anu Jewellers' brand tone and communication style.
3. Posting, Publishing & Audience Engagement
Publish content across: Instagram, YouTube
Write engaging: Captions, Titles, Descriptions, Hashtags
Monitor audience responses through: Comments, DMs, Shares, Saves, Feedback
Respond to relevant comments and basic audience queries.
Identify what audiences are responding to and use those insights to improve upcoming content.
This role involves active platform and content ownership, not just scriptwriting.
4. Platform & Content Understanding
Understand how content should differ across: Instagram Reels, YouTube Shorts, YouTube long-form videos
Stay updated with: Jewellery trends, Social media trends, Viral formats, Hooks, Creator content styles, Emerging content formats
Monitor basic performance metrics such as: Views, Engagement, Retention, Shares, Saves
Analyse competitor jewellery brands and creators to identify content gaps, opportunities, and new ideas.
Suggest what Sri Anu Jewellers should experiment with next to improve content performance.
Strong scriptwriting and creative ideation skills
Experience creating scripts for Reels, Shorts, and YouTube
Strong storytelling ability
Ability to think camera-first and audience-first
Understanding of social media content and trends
Comfortable assisting during shoots and directing on-camera talent
Comfortable working with editors and giving creative inputs
Comfortable with posting content and audience engagement
Good command of English & Tamil
Strong interest in jewellery, fashion, culture, lifestyle, and social media content
Key Responsibilities1. Scriptwriting & Content Ideation | Primary Focus
Write engaging scripts for Instagram Reels, YouTube Shorts, YouTube long-form videos
Develop fresh content ideas around: Jewellery & new collections, Jewellery trends, Traditional jewellery & cultural stories, Jewellery education
Styling & product-focused content
Behind-the-scenes content
Customer-focused content
Trend-based & influencer-style videos
Create strong: Hooks, Storytelling structures, Dialogues, CTAs
Think beyond repetitive product-promotion content and continuously identify new formats, concepts, and content angles.
Write content in English & Tamil with a strong understanding of conversational language.
2. Shoot Assistance & Creative Direction
Be present during shoots and help creators/actors with:
Dialogue delivery
Pacing
Expressions
Body language
Overall performance
Ensure the script is translated effectively from paper to camera.
Coordinate with creators, models, and influencers when required.
Give clear creative direction to editors regarding:
Video flow
Cuts
Pacing
Emphasis
On-screen text
Storytelling
Ensure every video stays aligned with Sri Anu Jewellers' brand tone and communication style.
3. Posting, Publishing & Audience Engagement
Publish content across: Instagram, YouTube
Write engaging: Captions, Titles, Descriptions, Hashtags
Monitor audience responses through: Comments, DMs, Shares, Saves, Feedback
Respond to relevant comments and basic audience queries.
Identify what audiences are responding to and use those insights to improve upcoming content.
This role involves active platform and content ownership, not just scriptwriting.
4. Platform & Content Understanding
Understand how content should differ across: Instagram Reels, YouTube Shorts, YouTube long-form videos
Stay updated with: Jewellery trends, Social media trends, Viral formats, Hooks, Creator content styles, Emerging content formats
Monitor basic performance metrics such as: Views, Engagement, Retention, Shares, Saves
Analyse competitor jewellery brands and creators to identify content gaps, opportunities, and new ideas.
Suggest what Sri Anu Jewellers should experiment with next to improve content performance.