Search Engine Optimization Analyst

#hiring

Job Description:

We are looking for a result-oriented SEO Analyst with 1–2 years of experience in search engine optimization and a working understanding of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). The candidate will be responsible for improving organic search performance, optimizing website content, increasing search visibility, and strengthening brand presence across traditional search engines and AI-powered search platforms.

Key Responsibilities
Conduct keyword research, search intent analysis, and competitor research to identify SEO opportunities.
Implement on-page SEO techniques, including meta titles, meta descriptions, heading optimization, URL structure, and internal linking.
Execute off-page SEO activities, including quality link building, backlink analysis, and website authority development.
Perform technical SEO audits to identify issues affecting website crawling, indexing, page speed, and overall performance.
Optimize website content to improve keyword rankings, organic traffic, and user experience.
Monitor website performance and analyze organic traffic, keyword positions, and engagement using Google Search Console and Google Analytics 4 (GA4).
Implement AEO strategies to improve content visibility in featured snippets, direct answers, and AI-generated search responses.
Apply GEO techniques to improve brand visibility and content discoverability across AI-powered search platforms.
Optimize content for conversational queries, frequently asked questions, and user search intent.
Identify content gaps and recommend improvements based on competitor analysis and search trends.
Track SEO performance, prepare regular reports, and recommend actionable strategies for continuous improvement.
Stay updated on search engine algorithm changes, AI search developments, and the latest SEO best practices.

Required Skills and Qualifications:
1–2 years of hands-on experience in SEO.
Good understanding of on-page, off-page, and technical SEO.
Knowledge of keyword research, content optimization, backlink analysis, and competitor analysis.
Familiarity with Google Search Console, Google Analytics 4, and SEO tools such as Semrush or Ahrefs.
Basic understanding of AEO and GEO strategies and their role in modern search optimization.
Knowledge of website crawling, indexing, mobile optimization, and Core Web Vitals.
Familiarity with WordPress or other content management systems.
Strong analytical, communication, and problem-solving skills.
Ability to interpret performance data and implement optimization strategies.
Willingness to learn and adapt to changes

Interested can share their resume to dharshini@uplogictech.com