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ashokleyland · Chennai, Tamil Nadu

ashokleyland

Full Time Engineering Company Site

Not Disclosed

  • Chennai, Tamil Nadu
  • Posted 1 hour ago
  • Salary Not Disclosed
  • Experience 5-8 years
  • Qualification Bachelor's Degree
  • Job type Full Time
  • Location Chennai, Tamil Nadu

Job Description

Job Description
1. Current Product Support
Objective: Enhance the competitiveness and value proposition of existing AL products through continuous benchmarking and value engineering initiatives.

Deliverables:

Collaborate with COCE and Business Units to benchmark products and identify Value Analysis (VA) and Value Engineering (VE) opportunities.
Assess product competitiveness against market offerings and recommend improvement actions.
Monitor monthly implementation of VA/VE initiatives and ensure timely closure of 2B2 feedback points.
2. Market Intelligence and Customer Insights
Objective: Strengthen product positioning through systematic market intelligence gathering and customer feedback analysis.

Deliverables:

Conduct competitive assessments of VA/VE proposals through surveys, market visits, and stakeholder interactions.
Collect and analyze periodic customer feedback on implemented initiatives in coordination with the aftermarket team.
Capture market learnings and competitor feature insights to drive continuous enhancement of AL product superiority.
3. Value-Based Sales Enablement
Objective: Support sales effectiveness by articulating and promoting the value proposition of product enhancements.

Deliverables:

Facilitate the introduction of VA/VE features as value-added bundled offerings across current product portfolios.
Develop clear communication materials highlighting features, benefits, and customer value.
Provide inputs for sales circulars, training content, and product communication materials related to unique features and value offerings.
4. Team Building, Learning and Collaboration
Objective: Foster a culture of innovation, collaboration, and continuous professional development across stakeholders.

Deliverables:

Drive awareness and adoption of value enhancement initiatives within the marketing function.
Promote cross-functional collaboration with Business Units and COCE through transparency, mutual respect, and co-creation.
Continuously enhance competencies in value-based selling, industry knowledge, and professional development to improve individual and organizational performance.
Not Disclosed ashokleyland
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